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ANDI, the National Business Association of Colombia, held its very successful 2014 Outsourcing Summit in Cartagena, May 28 & 29.

The Nearshore Executive Alliance was invited to present “The Digital El Nino” session, where Brian Brower (Nike) and DJ Edgerton (Zemoga) held an open conversation on the challenges and benefits of outsourcing non-commodity services to Latin America.

The talk was focused on Nearshore digital innovation and creative talent and what providers in the region need to learn to successfully enter the US market. A very engaged audience had the opportunity to ask questions and hear honest answers coming from decision makers. The feedback provided by attendees was very positive feedback, who described the session as very authentic and insightful.

Thank you Brian and DJ for representing the NEA and for sharing your knowledge and experience with your fellow Nearshore executives!